Did you know that videos are about 50 times more likely to show up on the first page of Google search results than a simple text item? According to ReelSEO, indexed video results far outpace traditional results in terms of getting prime position on Google and soliciting clicks from viewers.
Therefore, many small business owners are learning to optimize the medium in an effort to increase their sites’ traffic and bolster their mobile marketing strategies. Of course, one of the reasons videos fare so well is that they are harder to produce than a run-of-the-mill article or blog post.
However, if you are trying to increase your traffic with videos, there are a few simple things you can do to help.
Software
Mastering software is one of the most effective ways to use videos to attract visitors. Programs such as Adobe Premier can take a great deal of the guesswork (and grunt work) out of producing a video.
Master the blurb
Although videos have many strengths that text does not, it is important to combine the two to cast as wide a net as possible. Work diligently to give your video a great title and description, as these two aspects help convince viewers to click on the link and come to your site.
What are some things that have lured you into watching a video on the web?
