As inbound marketing becomes more and more popular, many marketers are turning to specialized inbound marketing tools and softwares to get them started and stay ahead of the curve. But there’s a problem: inbound marketing is a tactic, not a tool.
The infographic below highlights what to really expect from inbound marketing, some free and low-cost tools to help you along the way, and how marketing automation can be the perfect complement to your inbound strategy.
![Inbound Marketing: Tool or Tactic? [#INFOGRAPHIC] - An Infographic from Pardot](http://www.pardot.com/wp-content/uploads/2013/08/Inbound-Tool-v-Tactic.png)
Embedded from Pardot
